So after much speculation and rumour Canon finally announced the 5D mark III which, I'm particularly enthusiastic to note, looks to be designed as pretty much a full frame 7D. Considering the release of the Nikon D800 and Canon's own 1DX, not to mention that the 5D mark II is nearly 4 years old, it is not surprising to see this newcomer.
Some key features include a 22mp full frame sensor, 1.04 million dot 3.2in LCD, improved AF, 100% viewfinder coverage, up to 6fps shooting, 61 point AF system, DIGIC 5+ processor, duel card slots (1x CF, 1x SD) built-in HDR mode, ISO 50-102,400 and of course full HD movies. Also borrowed from the EOS 1DX is a touch-sensitive rear control wheel.
It seems interesting that Canon has opted for 22MP rather than attempting to compete with the 36.3 MP of the Nikon D800, although when combined with the DIGIC 5+ processor this should make low-light photography one place where this camera will feel at home. Besides, for most people the 5760 x 3840 pixel files will suffice and the value still places the 5D III as Canon’s highest-res model to date. An added advantage is the significantly faster burst rate than the D800 possible making it attractive to a wider range of photographers (I can see it finding a place in the second-body slot of many wildlife/sports shooters- don’t forget the cropping possibilities.)
Whilst the spec may not be what some were expecting it will be interesting to see the reaction of the pro and semi-pro markets. It can probably be guaranteed that the new camera will be just as popular as its predecessor. Here’s an early Canon promo video:-